Charting a path for startup firms

Startupland is the story of Zendesk, founded in the kitchen of a Copenhagen loft, and now a 500-person company with customers in 140 countries and one of the hottest companies in Silicon Valley. Zendesk provides customer service software to major clients. Much like Zendesk's mission itself - to remove the friction, the barriers and the mystery in order to make software easier and more approachable - this book removes some of the myths about startups and startup founders. Instead of making things murky and complicated, this book inspires and empowers entrepreneurs to follow their dreams and create their own story.

While there are books by consultants who tell you how to build businesses, or entrepreneurs now running billion dollar businesses, there are few books from people still in the trenches who acutely remember what it was like. The book is indispensable reading for all entrepreneurs who want to make their ideas the next big thing. Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea, and backed by VC funding. But as Mikkel Svane reveals in the book, the story of founding Zendesk was anything but conventional. Zendesk Inc is now one of the hottest enterprise software companies, still rapidly growing with customers in 140 countries.

- China Daily