Alibaba set to expand 'double 11'

E-commerce giant to use the November day of shopping to grow global presence

China's e-commerce conglomerate Alibaba Group Holding Ltd aims to expand its reach across borders by upgrading its upcoming Nov 11 shopping festival into a global online shopping carnival.

"Globalization" is one of Alibaba's main strategies for this year's double 11 online shopping festival, which falls on Nov 11 every year. The online shopping festival last year was China's largest and ended with two of Alibaba's marketplaces Taobao and Tmall ringing up 35 billion yuan ($5.75 billion) in sales over the 24-hour period.