Sino-UK digital media alliance

China and the United Kingdom are enhancing cooperation in the creative industry through the Global Digital Media and Entertainment Alliance established in Qingdao in late May.

The alliance aims to promote partnerships in digital media and facilitate entry into the China market by companies from the UK, local media report.

An agreement on the alliance was reached when UK Prime Minister David Cameron met Chinese counterpart Li Keqiang during his visit to Beijing in December last year.