Rich attracted to 'spiritual' values

Survey finds that high net worth individuals' spending is different

The most affluent Chinese are more likely to care about "spiritual rewards" now that they are no longer worried about money, according to the China Spiritual Investments White Paper 2014 co-released by Industrial Bank Co Ltd and the Hurun Report on Tuesday.

The report defines spiritual investments as those that satisfy inner needs but don't necessarily have a direct financial return.