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Lactalis sets sights on infant formula market

By Qiu Quanlin in Guangzhou | China Daily | Updated: 2014-05-24 07:27

France-based Lactalis Group, the world's largest dairy maker by sales, announced on Friday that it would introduce a baby formula brand to the Chinese market.

The company won approval from the Certification and Accreditation Administration of China in April. Now, it plans to export high-end infant formula products under the Celia brand to markets in southern China. It will expand nationwide in the near future, it said.

Two Celia products that are entirely made in France will be sold in China, said Jiang Xia, general manager of China for Lactalis Group.

Lactalis sets sights on infant formula market

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