Wine growers go online to boost sales by the crate

Internet purchases accounted for 27% of sales in China last year

Although domestic brands hold the sway, the Internet is proving to be a great equalizer for foreign wine producers as they deliberate on how to pop the cork in the world's fastest-growing wine market.

Smartphones in tow, the country's young generation of tech-savvy wine drinkers are now using the medium cut out the middleman and make informed purchases of wines from across the world.