Audi: Campaign to consolidate lead

No longer the 'govt car', it now looks to youthful elite

FAW-Volkswagen has begun a multifaceted, wide-ranging program to consolidate Audi's top position in China's premium vehicle market, said a senior sales manager at the joint venture.

The "future-oriented" program is designed to enhance products, customer experience, the sales network and brand recognition, Ge Shuwen, deputy head of Audi's sales division at FAW-Volkswagen, said during the company's annual press conference in late January.