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Foreign retailers learning how to click with Chinese fashionistas

By He Wei in Shanghai | China Daily | Updated: 2014-02-05 07:52

Popularity of cross-border online shopping rising among urbanites

Chinese bargain-hunters spent a record amount with domestic Internet retailers during last year's Double 11 sales, but they are eyeing a new marketplace overseas.

"Cyber Monday" and "Black Friday" are no longer unfamiliar terms to China's price-savvy middle class. A growing number of English-speaking credit card holders have joined the international fray.

Foreign retailers learning how to click with Chinese fashionistas

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