Benz, Ctrip subsidiary team to offer luxury travel service

Mercedes-Benz is planning to build its presence in the nation's lucrative high-end tourism industry, according to the company.

It unveiled a program named Mercedes-Benz Travel with Chinese luxury travel agency HH Travel on Jan 15 in Shanghai.

The program is designed to specifically target outbound tourists, especially those traveling to Europe, making Mercedes-Benz the first automaker to tap into China's growing luxury tourism market.