Exec: New MINI to lead 2014 charge

Sporty icon matures in design and 'driving fun'

With China as one of its top markets, the UK-born lifestyle icon MINI chose Shanghai as the finale of its debut campaign in late November after shows in London and Los Angeles.

"MINI's growth in China is incredible, and magnificent," said Jochen Goller, senior vice-president of the brand. "It has been the most important market for us."