Singles' Day spurs industry rally

Buyers finding deals not just on romantic items, automobiles, too

It has become an increasingly common practice in recent years for Chinese to celebrate Nov 11 as "Singles' Day".

Ever since e-commerce giant Alibaba launched its first Singles' Day sales campaign in 2009 on its online platforms Taobao and Tmall, the holiday has grown into one of the biggest sales days for the nation's online retailers.