Volkswagen unveils new 'People First' strategy

On the eve of Guangzhou Auto Show, Volkswagen Group outlined its most people-oriented strategy for its future in China.

At Volkswagen Group China Media Night on Wednesday, executives and employees from all Volkswagen Group brands, joint-venture partners Shanghai Volkswagen and FAW-Volkswagen, and dealers came together to highlight the Group's recent models, technologies, achievements and strategies.

A key focus of the event was Volkswagen's new China strategy termed Ren Wei Ben - People First - that renews the Group's focus on innovatively and responsibly serving people at every stage of the Group's work.