Smaller cities shopping more on online luxury platforms
Question: Who is more likely to buy a Jimmy Choo handbag from net-a-porter.com?
a) a fashion-savvy office lady in Beijing; or
b) a housewife in Zhangye, Gansu province.
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Question: Who is more likely to buy a Jimmy Choo handbag from net-a-porter.com?
a) a fashion-savvy office lady in Beijing; or
b) a housewife in Zhangye, Gansu province.