NZ baby formula manufacturers to video process

Video recording of the manufacturing process from the pasture to storage will be adopted by some New Zealand baby formula makers to regain the trust of Chinese consumers after the Fonterra safety scare.

Michael Barnett, chairman of the New Zealand Infant Formula Exporters Association, said on Tuesday in Shanghai that the group has reached an agreement, including on a new approach to tracking product sources, with the China Certification and Inspection (Group) Co, a testing agency authenticated by China's General Administration of Quality Supervision, Inspection and Quarantine.

"Our ultimate goal is that consumers can look at a packet of baby formula and find all the traceability by scanning the label," Barnett said.