Unilever targets West China's vast consumer market

Unilever Plc, a leading global supplier of consumer goods, is targeting the vast West China market by setting up a manufacturing base in Sichuan province.

On Wednesday, the groundbreaking ceremony for the Unilever (Sichuan) manufacturing base was held in Pengshan county. "The new facility will be Unilever's third world-class green manufacturing base in China and it will become one of Unilever's biggest production facilities globally," said Unilever Chief Executive Officer Paul Polman in an interview with China Daily.

The other bases are in Hefei, Anhui province, and the coastal Tianjin municipality.