Looking to find, feed new food consumers

Agricultural firms step up their efforts to export higher value-added products instead of cheap produce, report Yao Jing and Ding Qingfen in Zhucheng, Shandong

In the spacious workshop of Zhucheng Waimao Co Ltd, a poultry producing and processing company in Shandong province, workers wearing white overalls and masks were cleaning, cutting and packaging chickens. The rumble of machines meant voices had to be raised when people spoke.

All of the chickens being processed were transported from nearby feeding farms managed and owned by the company. The modern production line looks clean and efficient.