Value Retail sets sights on Chinese shoppers

Giant European discount outlet chain to open first complex outside continent in Suzhou next year

Having tried to satisfy Chinese tourists' seemingly insatiable appetite for luxury goods in various European capitals, Value Retail, one of the continent's largest discount outlet chains, is coming to its valued customers with the opening its first complex outside Europe in Suzhou, Jiangsu province.

At a media briefing, Chris Cabot, president of Value Retail China, said that many of the brands familiar to well-off Chinese shoppers, such as Burberry and Prada, will be represented in the company's Suzhou Village complex, which is due to open next spring.