The local touch goes a long way for multinationals

Multinationals have to take local culture into consideration, said participants in the Fortune Global Forum held in Chengdu, Sichuan province, on Thursday.

When Disneyland in China was built, it had to be like the Disneyland of China, said Robert Iger, president and CEO of the Walt Disney Co.

Before his company built Hong Kong Disneyland, its designers carried out research and decided to build more dining facilities than elsewhere.