Initial response: Audi sues Qoros Auto over the letter Q

The joint Chinese-Israeli brand Qoros Auto prevailed in a lawsuit last week in Switzerland filed by Audi, which claimed the new car's name violates its right to use the letter Q on vehicles.

The Geneva court ruled on Feb 27 that Audi must pay 15,000 Swiss francs ($16,026) in costs to Qoros and rejected a temporary injunction requested by the German auto giant.

Audi contended the Qoros GQ3 infringes on its trademark right to the letter Q used on its SUVs.