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Suning to expand products beyond electronics

By Li Woke in Nanjing and Chen Limin in Beijing | China Daily | Updated: 2013-02-22 07:09

Suning to expand products beyond electronics

Appliance retailer aims to become more like Wal-Mart, Amazon

Suning Appliance Co Ltd, China's largest electric appliance retailer by sales, has announced a series of ambitious moves to expand its offerings to other areas of general merchandise.

The Nanjing-based company currently has bricks-and-mortar stores and an e-commerce business, but now wants to move to a model similar to a combination of Wal-Mart Stores Inc and Amazon.com Inc, said Chairman Zhang Jindong.

Suning to expand products beyond electronics

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