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Taking the brand onward, and online, in the China market

By Zhuan Ti | China Daily | Updated: 2011-09-14 08:04

Taking the brand onward, and online, in the China market

The MINI Tatto is only sold in China on the brand's official website, with specs and illustrations providing a "virtual" showroom. Provided to China Daily

Online buying is clearly popular in China. Last year, 158 million Chinese made purchases over the Internet. They bought cell-phones, digital cameras, T-shirts, CDs, books, cakes, flowers and almost everything else imaginable.

Taking the brand onward, and online, in the China market

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