Nissan and Dongfeng create new car brand

The Venucia planned for sale in first half of 2012

BEIJING - Nissan Motor Co last week unveiled a plan to create an non-Nissan car brand in China with local partner Dongfeng Motor Corp.

The joint venture, Dongfeng Motor Co Ltd, plans to make passenger cars under the all-new Venucia brand that will be first released in a series of concept and production cars at the end of the year.