SOE Special: China's mint unveils new corporate identity

China Banknote Printing and Minting Corp (CBPM) unveiled its new corporate identity system in Beijing yesterday.

"We are seeking to promote the company's image and expand its global influence," said Ao Huicheng, CBPM board chairman.

The system, which includes a new logo, new values and behavior regulations, indicates the company has become culturally and environmentally sensitive, Ao noted.