Land Rover sets new route with national sales company

BEIJING -As sales grow rapidly in its third-largest market, British luxury SUV maker Land Rover expects to enhance its brand influence and better serve customers by establishing a national sales company in China this summer.

"China is probably the most important market worldwide for Land Rover in terms of its growth potential, and now more than ever before success here is the No 1 priority in our global organization," said Scott Dicken, general manager of Land Rover China, in an interview on the first day of Beijing auto show.

All Land Rovers purchased in China - a market whose sales trail only the UK and US for the carmaker - are imported directly from Britain by four authorized Chinese importers and distributed to 45 dealers in the country. With a sales company, Land Rover China can set a unified service standard for dealers and better manage them.