Branding campaign highlights 'Joy of BMW'

By Bian Ji | China Daily | Updated: 2010-04-26 08:01

Branding campaign highlights 'Joy of BMW'

Movie star Jackie Chan joins the inauguration ceremony for the 'Green Tree' program, a part of BMW's branding campaign in China.

BMW China announced the launch of a new branding campaign this month with Joy of BMW as the core theme.

Photo

Saihanba, Champions of the Earth!

Gloriously tasty fare draws the foodie faithful

Top 10 easiest places in the world to do business

Future tech on display at Light of the Internet Exposition

Starbucks Reserve Roastery set to open in Shanghai

Smile to get discounts in Tmall's unmanned supermarket

Today's Top News

Editor's picks

Art: Exhibition highlights porcelain over the centuries

Society: Unique, comfortable public toilets sprouting

Most Viewed

Special

4th World Internet Conference

19th CPC National Congress

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.

Registration Number: 130349

About China Daily

Advertise on Site

Expat Employment

FOLLOW US