Ad called 'offensive to people with ginger hair' yanked from British TV

LONDON: An advert for a TV dating show has been banned for suggesting that people with ginger hair are unattractive, Britain's advertising watchdog said yesterday.

Virgin Media's newspaper advert for the program Dating in the Dark included the text: "How do you spot a ginger in the dark?"

Virgin said the premise of the show was to challenge people's perception of attractiveness and to encourage decisions based on personality as well as looks.