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Fast food promotion to cook up fights

By Wang Hongyi | China Daily | Updated: 2009-11-12 08:59

McDonald's has cut its prices for the second time this year, and may prompt other fast food chains to lower their prices, analysts say.

McDonald's yesterday began offering price reductions on its extra value lunch combos in 19 cities until Dec 29.

Zhang Yue, a consultant who has been following the Chinese consumer market for more than 10 years, said McDonald's lagged behind some of its competitors in Beijing.

Fast food promotion to cook up fights

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