Consumer power

If pent-up demand for new cars that has beat all forecast to make China the world's largest car market so far this year is still not enough to prove the potential of Chinese consumers, look at the number of domestic tourists for the upcoming Golden Week.

It is estimated that some 200 million Chinese people will hit the roads during the eight-day holiday starting Oct 1, bringing the tourism sector a revenue of more than 100 billion yuan ($14.6 billion).

That is not only a boon to China's tourism sector, which will see a 25 percent increase in its income for the National Day holiday over the previous year.