Hummer of a challenge for Chinese firm

Scooping up the Hummer brand from bankrupt General Motors was the easy part.

The difficulty for China's Tengzhong Heavy Industrial Machinery Co, Ltd now is convincing critics it was the right move.

"It's a good time for Chinese companies to acquire overseas brands as the assets are relatively cheap because of the industry downturn," said Garry Wang, China M&A specialist with consulting firm Mercer LLC. "But remember, an acquisition only works when it matches the company's long-term strategy."