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Starbucks refashions itself to offer value

China Daily | Updated: 2009-02-18 08:09

Starbucks refashions itself to offer value

A customer reads on a patio outside a Starbucks Coffee outlet in New York. Bloomberg News

Starbucks Corp spent years convincing consumers to spend more on its espresso-based drinks. Now it's trying to show cash-strapped coffee drinkers they can find deals as well.

Starbucks refashions itself to offer value

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