Heineken 'Experience' reopens in Amsterdam
China Daily | Updated: 2009-01-02 07:27
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Visitors sit in reclining chairs where they can view historical television advertisements for Heineken at the Heineken Experience, Amsterdam, Netherlands, on Dec 9. (Inset): An actor playing a master brewer stirs a mixture of barley and water at the Heineken Experience. AP |
The sweet smell of barley mash fills the brewing hall. Water and foam spritz down on visitors' heads as they watch a film about fermentation, as seen from the perspective of beer. Next up: the tasting.
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