Reliance deal to usher in change for Bollywood
Indian media company Reliance ADA Group's expected deal to finance a new incarnation of the DreamWorks film studio signals broader changes for Bollywood moviemakers looking to reach Western audiences, experts said.
The United States and India are the world's largest film producers, and US-based studios have stepped up investment in India. By contrast, Bollywood - an informal name for the Indian industry whose movies in large part feature singing and dancing - has its eye on the United States as a marketplace, investment opportunity and model for growth, experts said.
"We're really looking forward to our movies being accepted by the Western audiences," said Ken Naz, president of North American operations for Eros International, a distributor of Bollywood films.
