Baidu starts online video ad service
By Ding Qingfen | China Daily | Updated: 2007-09-14 07:33
Baidu, China's dominant search engine, yesterday launched "Baidu TV", an online video advertising service, expecting it to be a new profit driver to help widen the gap with its rivals, Chinese versions of Google and Yahoo.
Baidu TV is the result of a partnership between Baidu and Ads it! Media Corporation, a Chinese online video advertising platform provider.
Baidu will provide advertisers access to about 160,000 domestic websites under the Baidu Union, where they can post online video ads.
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