Since May, 24 tourist attractions have been included in the "price trusted" list by the China National Tourism Administration after agreements which include not raising prices for three years.
A pure, holy and tranquil mountain village comes first forever – that's what Pasang Tsering, a Tibetan village head, with business acumen, has learnt between the 1980s to the 2010s.
'The tourists only see the blue sky and grassland flowers, but where are they when we are searching for lost yak in heavy rain on the mountains?" said Zamzon, a 62-year-old village leader from the hinterlands of the Aba Tibetan and Qiang autonomous prefecture in Sichuan province.
Along the No 318 National Road to the west, on the north shore of the middle course of Yarlung Zangbo River, a small valley appears among the fragrant atmosphere. Here is Thonpa town, Nyemo County, the hometown of Tibetan incense.
For the first timers to the Tibet plateau, there is usually so much to take in but so hard to breathe, literally and figuratively. Your heartbeat increases when you see something magnificent, but your footsteps slow down due to lack of air.
Tibetan children read a book at a private primary school in Lhasa, capital of Tibet autonomous region, June 1960.