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November 2004: The first Confucius Institute is set up in Seoul, South Korea.
October 2007: China incorporates soft power development as part of its development strategy.
August 2008: Beijing successfully hosts the Olympic Games.
May to October 2010: Shanghai successfully hosts the World Expo.
May 2010: China's official news agency Xinhua launches CNC World, its global news channel in English.
January 2011: China launches a month-long campaign to showcase itself at the iconic Times Square in New York.
(China Daily 06/01/2011 page46)
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