Chinese elements in western mainstream media

Besides, Chinese elements appearing on the magazine have gradually changed through a different lens.

When employing Chinese elements, the portrait of Chinese politicians used to be the only choice for the magazine. Things began to change when it published Chinese actress, Gong Li's photo on its cover in 1996.

Chinese actress, Gong Li's photo on TIME's cover in 1996.

Later, more Chinese icons, like kung fu star Jackie Chen, singer Faye Wong and actress Zhang Ziyi, posed for a TIME cover shoot.

Kung Fu star Jackie Chen appears on the cover of TIME.

Singer Faye Wong poses a TIME cover shoot.

However, some ideas about China are still deep-rooted. Though the content and forms have been enriched, the colors representing China conform to a stereotype, with red and yellow still the dominant hue for decorating the Chinese elements.

A cover of TIME shows that Red and yellow are still the dominant hue for decorating Chinese elements.