CPC leader calls for media upgrade

A senior Communist Party of China leader called on Wednesday for media integration and creating favorable public opinion for the upcoming Party congress.

Liu Yunshan, a member of the Standing Committee of the Political Bureau of the CPC Central Committee, made the remarks during an inspection tour of People's Daily.

Liu urged the newspaper's staff members to make more new media products and extend their influence to the internet. He also stressed that new media should shoulder social responsibility and guide online public opinion.

He also had online conversations with readers on the People's Daily website, and said he hoped the website would help address social issues.

Liu later held a seminar with officials in charge of major state media, where he said media integration was a major industry trend and more effort was needed to foster it.

"Media integration needs to abide by the CPC's ideology and the Marxist idea of the press," Liu said. "Content is the key to the development of media integration, and more new media workers must be trained."

Liu said the most important issue for the Chinese media this year was preparing for the 19th National Congress of the CPC.

He called for strengthening political responsibility, enhancing representation of mainstream public opinion, and providing opinion for the stability of the economy and society.