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Crystal clear on plans for industry leadership

(China Daily)
Updated: 2009-09-12 14:24

Founded in 1995, Crystal Digital Technology Co Ltd, a world-leader in integrated digital visualization services, is now looking to introduce its 3D visualization technology expertise into the creative services sector.

Already well-established in the design and engineering fields, Crystal has gradually expanded its product and service offering in a bid to build its client base in the cultural, educational, publicity and exhibition, urban information-based construction and on-line markets.

As well as its move into new domestic markets, the company is also expanding its international and regional presence. Since adopting this policy in 2002, Digital has now established offices in Singapore, London, Tokyo, Hong Kong special administrative region and several other major international hubs.

Crystal settled on the Zhongguancun Haidian Science Park (HSP) a few years after the establishment as the ideal platform for its national and international ambitions. It has not been disappointed in its choice. Today the company still enjoys considerable rapport with the science park's management and is quick to acknowledge the benefits that their support and efficiency has bought to the development of its business.

Paying tribute to the park's management, Lu Zhenggang, president of Crystal, said: "Their support has contributed hugely to Crystal's current success. Today Crystal employs more than 2,500 highly creative staff members across 10 industry-leading offices at home and abroad."

As one of the country's foremost creative businesses and with ready access to the resources of the HSP, the company has enjoyed continuous success. Among the highlights of the last 14 years it lists its appointment as the official graphics design company for the 2008 Olympics.

Never one to rest on its past successes, it is already gearing up for its role as the designated multimedia design service provider for the World Expo 2010 in Shanghai. It is also particularly delighted to be the official digital imaging services supplier for the 2012 Olympic Games in London.