(China Daily)
Updated: 2008-04-12 09:12

As delegates to this year's Boao Forum discuss the theme of a Green Asia, Asia Pulp and Paper Co Ltd (APP), one of the top-10 papermaking enterprises in the world, is also showing its support to the initiative.

APP has been a strong advocate of "Plantation-Pulp-Paper" integration as the international standard practice to make a sustainable and profitable paper business in China.

As the flagship enterprise under Sinar Mas Group, APP China has stakes in over 20 pulp and paper enterprises, as well as more than 20 plantation sites in China.

Jensen Ko, vice-president director of APP China Forestry Division, notes that "the link between sustainability and a profitable business is clear to us. Minimizing waste and reducing emissions all contribute to a cleaner, efficient and more profitable business".

Integrated approach

APP says integration of three entities that have traditionally been separated - plantations, pulp mills and papermaking facilities - is the way to sustainable development for both the company and the overall economy.

"We play an active role in diminishing our industry's environmental impact. To achieve that, we introduce the best practices in sustainable plantation management, as well as state-of-the-art pollution control technologies at our mills," said Ko.

According to a 15-year plan for the integration of plantations and papermaking issued by the National Development and Reform Commission, the approach can combine papermaking, plantations and agriculture to achieve economic, social and environmental benefits.

As the first company in China to join paper plantations and production mills into a single business operation, APP China has developed what it calls a "big green cycle" covering sustainable plantation management, clean production in paper making and recycling.

With the increasing demand for paper products, China has become one of the world's top importers of paper pulp.

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