An exhibition of local brands was held Friday in Hohhot, capital city of Inner Mongolia Autonomous Region. Locally-developped famous brands, such as Yili Group, Mengniu Diary Co Ltd, King Deer Cashmere Company, Erdos cashmere group, took part in the event.

The show, part of the 129-day Brand Promotion Tour initiated by the Ministry of Commerce, displayed achievements and products of Inner Mongolia enterprises.

The tour, which is expected to cover 51 cities across the country, arrived in Hohhot Thursday afternoon and a ceremony was held to launch brand promotion activities in the region.

Vice Commerce Minister Yi Xiaozhun spoke highly of Inner Mongolia's achievements in brand building.

"Inner Mongolia has achieved solid progress in the restructuring of its industry," said Yi, "Based on its resources advantages and technique innovation, the region has cultivated a number of famous brands both at home and abroad, " he noted.

According to statistics, out of the 605 national famous brands in China, 15 of them were from Inner Mongolia, leading the 14 provinces and regions in West China.

As part of the Brand Promotion Tour, 600 million yuan will be earmarked to the provinces involved in support of the development of self-owned brands. Specifically, each province will get at least 5 million yuan, according to earlier reports.