A forum on Central China's emergence and Wuhan brand development was held at Yangtze Hotel in Wuhan on July 31 as a part of the ongoing Brand Promotion tour initiated by the Ministry of Commerce.

Professor Huang Zhaoyin from Wuhan University and Chief Engineer Xia Yamin from the Administrative Committee of Wuhan East Lake High Technology Development Zone gave speeches on the forum. Officials from the ministry and local government also attended the forum.

Professor Huang Zhaoyin from Wuhan University gave a speech at the forum.

The topic of Professor Huang's speech is "Discussion on brand strategy of development of new- and high-tech industry in China". The new- and high-tech industry has decisive influence on comprehensive strength and competitiveness for a country or a region. The brand strategy of the industry has become one of the most important competitiveness strategies, said Huang.

The development of China's new- and high-tech industry should focus on regional brand, corporation brand and product brand and implement a brand strategy integrated the said three brand strategies, he added.

Huang cited "Wuhan Optics Valley of China" as an example in his speech. As national photoelectron information industry base, Wuhan East Lake High Technology Development Zone ¨C optics valley of China ¨C has formed an industrial structure of photoelectron information industry as dominant industry with combined development of bioengineering and new pharmaceuticals, energy and environmental protection, new materials, integration of machinery and electronics and high-tech agriculture.