Katy Perry's natural ghd campaign

Katy Perry loved posing for more "natural" shots for her latest ghd campaign.

The 'Part of Me' singer is the hair styling brand's Global Brand Ambassador and the new black-and-white shots are less character-based than her previous campaigns.

Katy - who worked with photographer Ellen von Unwerth on the images - said: "It was fun to go a more natural route after playing characters in my last ghd campaign. Ellen von Unwerth captured both the playful and chic looks amazingly well."

Paul Stoneham, Chief Executive Officer, ghd, added: "Our new campaign brings the ghd brand promise of a 'good hair day, every day' to life. Katy, and Ellen have created something really special in these images, capturing the essence of ghd today."

The classic yet fashion forward images see Katy with an array of covetable, wearable hair looks and exuding confidence - a positive message to inspire millions of women to have a good hair day, every day.

This message 'good hair day, every day' is the brand's core client promise and will launch as part of the new campaign.