Gwen Stefani becomes new face of L'Oreal Paris

NEW YORK  - Following in the footsteps of Jennifer Lopez and Beyonce, Gwen Stefani has announced that she will be the next face of cosmetics giant L'Oreal Paris.

"I can't believe I get to be one of the L'Oreal Paris girls," said the singer. "I love playing dress up, on stage or shooting videos, it's always been one of my favorite parts of being in a band. And to get to work with such a modern, talented group of people is really exciting."

Stefani, who has previously spearheaded two fashion lines and a perfume brand, will make her L'Oreal debut with a campaign for the Infallible Le Rouge lip color.

The singer's first TV ad will premiere during the Golden Globe awards telecast on NBC on January 16.

Meanwhile, the 41-year-old Stefani is focusing on new music, as her band, No Doubt, has officially begun recording their first album in almost 10 years.