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Xiaomi upgrades its ecosystem strategy with sub-brand

By Song Jingli (chinadaily.com.cn) Updated: 2016-03-30 14:52

Xiaomi upgrades its ecosystem strategy with sub-brand

A Mijia rice cooker is pictured in a kitchen.[Photo provided to chinadaily.com.cn]

The rice cooker is priced above most Chinese-made ones, at 999 yuan and will be available on March 31.

There would be a new product from this ecosystem each quarter, Lei added.

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