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The UK government's tourism agency VisitBritain has come up with a number of novel approaches to attract Chinese tourists during and after the London Olympics.

Sports tourism fueled by UK Games

With less than one month to go to the opening ceremony of the London Olympic Games, luxury tourism packages to the United Kingdom have attracted interest from wealthy Chinese and corporate clients.

Sports firms bet their shirts on London

Despite successfully boosting its business at the 2008 Games, Li Ning is far from getting help out of its current troubles from its London sponsorship.

Officials pledge to ease visa process

Business leaders and tourism industry insiders in the United Kingdom have spoken out against delays and difficulties in British visa processing, despite signs of improvement ahead of the London Olympics.

Retailers aim to woo China's big spenders

Sponsors in marketing campaigns

As the London Olympic Games approaches, the marketing campaigns of 11 firms that have been designated as Worldwide Partners are gaining steam.

Brand giants deliver world-beating gear

Only a month to go before the 2012 London Summer Olympics - and many of the world's top sports equipment suppliers are stepping up their efforts to grasp the unique marketing opportunity for their showcase brands.

Anta to outfit Olympic delegation

Anta Sports Products Ltd as the Chinese Olympic Committee's strategic partner, will exclusively sponsor its sportswear this year.

Coca-Cola launches Olympic promotion

Coca-Cola introduced its "China Beat" promotion at Beijing's National Stadium to mark the 100-day countdown to the London 2012 Summer Olympic Games on Wednesday.

Chinese firms to take a slice of cake

A factory in East China has made and sent 350,000 mascots to the UK for the London 2012 Olympics and Paralympics.

'Made-in-China' heading for London Olympics

A Zindart employee packages "Mini Olympic Torch" souvenirs at a production line in a factory, authorised to be the producer for souvenirs of London 2012 Olympic Games in Dongguan, Guangdong province June 26, 2012.

Honav pins success on Olympic badges

The growth of Beijing Huajiang Culture Development Co Ltd, also known as Honav, is inextricably linked with the Olympics.

Chinese creative firm aim for global market

"Chinese companies are really capable of winning the global market," said David Revell from Imagemakers, a British design company.

'Made in China' for London Olympics

Sportswear brands nurse Olympics hangover

China Mobile slashes roaming fees in Britain

Sports firms bet their shirts on London

Tourism boom expected

Despite the efforts of British tourism authorities, Chinese travelers have been scared away from the country by high costs during the upcoming London Olympic Games.

UK hopes to welcome more Chinese visitors

The United Kingdom is reviewing its visa policies to make it easier for Chinese tourists to travel to the country as part of a worldwide marketing campaign to encourage tourists, business leaders and students to come to Britain.

No visa cap for Chinese during Olympics

The British government will not set a cap on the number of visitor visas issued to Chinese tourists during the London Olympics period, China Youth Daily reported Saturday quoting Damian Green.

Airlines add flights to London

China's major airlines are grabbing their own share of the expected influx to London for the Olympic Games, adding new routes to the city in the run up to the event.