China aiming to establish multimedia conglomerates

BEIJING - China's television regulator has said it will expedite the integration of TV and radio with new media, setting a target for the country to have a number of competitive multimedia conglomerates by 2020.

The State Administration of Press, Publication, Radio, Film and Television (SAPPRFT) said in a circular on Monday that media organizations should develop multiple integrated and interactive information networks including TV and the Internet, supported by cloud computing and big data.

The SAPPRFT will support the integration through improving laws and regulations and granting preferable market access, according to the circular.

The SAPPRFT said in a separate statement that the current integration of TV, radio and new media is still rudimentary, which falls short of central authorities' requirement and public expectation.