Theater chain forecasts surging sales

Dadi Digital Cinema, one of China's largest theater chains, expects its total revenue to reach almost 1 billion yuan ($160.4 million) this year, an increase of about 400 million yuan compared with last year, Liu Kaijun, general manager of investment at the company, said on Thursday.

The company, which was established in 2005 and ranks fifth among theater chains nationwide, only projects digital films. Most of its cinemas are located in second and third-tier cities, and it currently operates more than 160 cineplexes, with more than 750 auditoriums.

Liu said that Dadi cinemas account for a market share of about 5 percent in the country, and that the company aims to expand that figure to one-third of the market share in the future.

huangying@chinadaily.com.cn