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In China, the combined total of donations made in 2007 and 2009 was roughly 60 billion yuan. In the US, where per capita GDP is 10 times more than that of China, charities receive an annual average of $300 billion.
"The Chinese don't lack a culture of giving, historically," explained Deng, "but the rapid accumulation of wealth (fueled by) the economic and social transformation of the past few decades has made China's nouveau riche indulgent in fortune, rather than made them think about charity."
Wealthy people are also less willing to donate for fear of being pushed into the media spotlight and having their motives questioned, he added.
Many of the rich and famous in China have been scrutinized despite their proclaimed good intentions.
Chen once sparked controversy when he stood behind a wall of bank notes to announce his charity trip to poor rural areas in western regions of China.
He later said the move was designed to put pressure on others and spearhead a change in values.
"With the widening gap between rich and poor, China's wealthy class has become resented and, in many cases, misunderstood," said Deng. "If they don't donate, they are considered indifferent; if they give money away, there must be a selfish motive behind it.
"How can that social mentality encourage philanthropy?" he asked.
Ultimately, China has yet to build a healthy environment for charity, one that fosters an active and reputable community of foundations that can act as a platform for the rich and general public to help people in need, say experts.
Although there are no specific laws or regulations banning the establishment of public foundations, in practice most applications fail unless the organization is affiliated with a government department.
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Three months after the massive earthquake hit Yushu, a Tibetan autonomous prefecture in Qinghai province, last April, five government departments jointly issued a circular requiring all public foundations to pass on donations to the provincial government for "better and more efficient distribution of disaster relief funds".
The circular specified the use, management, distribution, supervision and reporting of the funds.
Despite the document's clarity, the move triggered a heated debate in the charity sector, with many arguing that authorities "should not intervene in the operation of charity foundations", as it would be difficult to effectively supervise the flow of money.