Brilliance China drills deeper into car market

By Rong Xiandong (chinadaily.com.cn)
Updated: 2007-04-18 09:39

Special coverage: Auto China 2006
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Brilliance China Automotive Holdings Ltd recently kicked off its Program A, which it had planned for three years, targeting the economy family car market.

According to the program, a brand-new strategic platform and the top priority in future development for Brilliance China, the Chinese partner of BMW AG will develop four A-class cars, including a notchback, a hatchback, a multi-purpose vehicle and a sports sedan.

Brilliance aims to expand its product mix, which will be comprised of mid-grade Zhonghua sedans like the Grandeur and Splendor, mid- to high-grade models like the Zhonghua 1.8T and the A-class segment with engine displacements of between 1.3 and 1.6 liters, according to company board chairman Qi Yumin.

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The full text is available in the April Issue ofAutoChina.

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