Ford is a relatively late-comer to China in terms of local vehicle
production. It lags far behind Volkswagen and General Motors, who are the
current market leaders in China.
The company runs a joint venture with
Mazda and China's Chang'an Motor Corp in Chongqing Municipality in the
southwest. Together, they are building a new plant in Nanjing, capital city of
East China's Jiangsu Province, which is expected to be operational by
2007.
Cheng said Ford is investing US$20 million into the first phase of
creating a new a research and engineering centre in Nanjing.
The centre
will both work with Ford's joint ventures in China in product development and
serve its multiple brands globally, he said.
He estimated Ford and its
affiliated brands will sell a total of 300,000 vehicles in China this year, up
from 220,000 units last year.
The venture in Chongqing is making Ford
Fiesta, Focus and Mondeo, Mazda3 and Volvo S40. It will introduce a European
S-MAX next year.
As the market leader in China for two decades,
Volkswagon, together with its subsidiaries Audi, Skoda, Bentley and Lamborghini,
is showcasing 42 new models in a 4,459-square-metre venue.
The group
announced that it has upgraded the biennial Beijing auto exhibition to an "A
Class" show, replacing Tokyo's.
The Beijing motor show will be on the
same level with those in Geneva and Frankfurt for Volkswagen, it
said.
"China has been one of Volkswagen Group's most important markets in
the world. It is growing rapidly and still has huge potential in the future. Our
endeavours in the Beijing auto show demonstrate our high hopes for the China car
market," said Winfried Vahland, executive vice-president of the German
carmaker.
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